The new structure of my driving lesson prices is effective from 1st January 2017 – the first change in 4 years – with standard PAYG prices increasing very slightly (by between 50p and £1 per hour, depending on the duration of the lesson). In addition, there will be changes to my discounted packages (blocks of 10 lessons), focusing on the discounts offered for weekday lesson times and reducing discounts for evening and weekend lessons (the slots which are most in demand). In addition, during 2017, I will also be introducing periodic promotional offers (designed to help fill any specific slots or attract new learners who live close to me).
Please note that pupils already registered with me will not be adversely affected by any changes i.e. the current price charged will remain unchanged, providing that they are actively taking lessons with me at the moment (ignoring any breaks from lessons over the Christmas/New Year period).
My Free Introductory Session will continue to be offered with the Taster Session extended to 2.5 hours and the Assessment Session re-branded as a Taster Session (but tailored to the requirements of the learner). While any introductory offers may change from time to time, they will continue to be based upon providing the opportunity for potential new clients to meet me, discuss plans and have a lesson with me before committing to a decision on appointing a driving instructor. The mock test service (designed for learners who are not learning to drive with me) is currently being reviewed (as only one person opted for this last year).
Sessions for qualified drivers (Pass Plus, Motorway Driving & Refresher Sessions) have been reviewed and prices changed to reflect the extra time (and cost) involved in planning and performing these sessions. However, these prices will be discounted for people who passed their test after learning to drive with me as well as for people who take these sessions in their own car.
Finally, my terms of business have also been reviewed and revised, largely focusing on the approach to lessons that are cancelled at short notice. Given the number of lessons that were cancelled in 2016, there will also be a greater focus on rewarding learners who do not cancel any of their lessons. More details to follow.